20 Broadway Shows Set for Curtain Up! LIVE From Broadway Concert, Finale of 2023 Curtain Up Broadway Festival | Playbill

Sponsored Content 20 Broadway Shows Set for Curtain Up! LIVE From Broadway Concert, Finale of 2023 Curtain Up Broadway Festival

Sponsored by Prudential, the three-day outdoor event culminates in a free star-studded, live concert (which will be broadcast live on WABC).

Company members of &Juliet perform at Curtain Up Broadway Festival in Times Square Heather Gershonowitz

Playbill, The Broadway League, and the Times Square Alliance have announced the lineup of Broadway shows that will be featured in the September 10 Curtain Up! LIVE from Broadway finale concert. This concert will conclude the third annual Curtain Up Broadway Festival—the three-day outdoor experience in Times Square presented by Prudential Financial with additional support from the NYC Mayor’s Office of Media and Entertainment, Music Performance Trust Fund, The Film Fund, Open Jar Studios, and Hotel Edison.

The Curtain Up! LIVE from Broadway concert, which will take place rain or shine, will be held September 10 from 11 AM–12:30 PM in Duffy Square. The free outdoor concert spotlights marquee talent and showcases current Broadway musicals and plays. It will be aired live on WABC TV. Participating shows include & Juliet; A Beautiful Noise, The Neil Diamond Musical; Aladdin; Back to the Future: The Musical; The Book of Mormon; Chicago; The Cottage; Hadestown; Harmony; How to Dance in Ohio; Jaja’s African Hair Braiding; Kimberly Akimbo; The Lion King; Moulin Rouge! The Musical; The Shark is Broken; Shucked; SIX; Some Like It Hot; Spamalot; Wicked; and more to be announced.

The three-day Curtain Up Broadway Festival, running September 8–10, will once again bring Broadway to the streets in the heart of New York City: Times Square. Stretching between 45th and 47th Streets, the Festival will include interactive events and performances that are all live, free, and open to the public.

The Curtain Up Broadway Festival will kick off September 8 at 2:30 PM with guest speakers from Playbill, The Broadway League, Times Square Alliance, and Prudential Financial. There will also be Broadway guest hosts, performances, and special guests from The NYC Mayor’s Office of Media and Entertainment, Hotel Edison, Open Jar Studios, The Entertainment Community Fund, and more to be announced.

“What better way to kick off a new Broadway season than to celebrate the Curtain Up Broadway Festival in Times Square. This incredible three-day festival will host special concerts, sing-alongs, and workshops, just to name a few of the many exciting events planned,” said Charlotte St. Martin, President of The Broadway League. “Last season, Broadway had a total attendance of 12.3 million, indicating just how much live theatre means to so many and its pivotal role in NYC’s economic development. We’ll wrap up the weekend with the Curtain Up! LIVE from Broadway finale concert on Sunday, September 10th and thank WABC for returning to live broadcast the star-studded show.”

The Prudential Stages on Broadway (brought to you by Playbill) contest, hosted by Brittney Johnson, will take place September 9. This giving aspiring performers across the country the opportunity to capitalize on their “Now What?” moment. The winning artists will have the opportunity to network with theatre professionals—like host Johnson and contest judges Tara Rubin and Allen René Louis—and could walk away with a monetary prize of up to $10,000, plus financial coaching from a Prudential advisor. Johnson knows something about seizing the moment; she made history as the first Black actor to play the role of Glinda in the Broadway production of Wicked.

Additional Curtain Up events include: ¡Viva! Broadway® Hispanic Heritage Month Celebration, Broadway Sing-Alongs throughout the festival on the "Belt It Out On Broadway" stage, Curtain Up After Dark events featuring Broadway Sings and Rockers on Broadway, Ailey’s Revelations dance workshop, multiple Dueling Piano events on the "Belt It Out on Broadway" stage, Broadway Block Parties presented by the NYC Mayor’s Office of Media and Entertainment, and more to be announced.

"We at Playbill are extremely excited to help bring the Curtain Up Broadway Festival to Times Square once again with our friends and partners at Prudential, the Times Square Alliance, and The Broadway League," said Alex Birsh, Chief Operating Officer and Vice President of Playbill. "It brings us so much excitement to welcome all patrons of Times Square to celebrate Broadway in such a fabulous way. Join us in the fun as we celebrate Broadway’s new season during our three days in Times Square, culminating in our finale concert on Sunday.”

Said Susan Somersille Johnson, Prudential’s Chief Marketing Officer: “At Prudential, we recognize that Broadway and local theatres help drive inclusion and expand access to the arts for millions of people in New York City and across the globe. We are proud to be partnering once again with Playbill, The Broadway League, and the Times Square Alliance to help stimulate the local economy and positively impact the industry while giving aspiring and emerging artists the opportunity to capitalize on their 'Now What?' moments.”

Added Tom Harris, President of the Times Square Alliance: “Broadway is the beating heart of Times Square and New York City, and we are thrilled to join our great partners at The Broadway League, Playbill, and Prudential to kick off the new season with Curtain Up Broadway Festival." We continue to see regularly over 400,000 people pass through Times Square each day, and our hope is that throughout the three-day festival we will see Broadway fans from near and far enjoying this free programming in the heart of Times Square.”

Curtain Up also has the support of the City of New York. “We are so proud to support live theatre in NYC by once again partnering with Playbill, The Broadway League, and the Times Square Alliance to present the Curtain Up! Broadway Festival," stated Commissioner of the Mayor's Office of Media and Entertainment Pat Swinney Kaufman. “This year our involvement will include a special presentation of the Broadway Block Party, which will provide festival goers multiple opportunities to dance and sing throughout the weekend in NYC's iconic center of cultural activity, Times Square."

“Thanks to The Film Fund’s Trustee, Bob Jaffe for joining with the recording industry’s Music Performance Trust Fund in supporting the musicians who make Curtain Up! and all Broadway musicals such a treasured New York experience,” said Dan Beck, the Trustee of the Music Performance Trust Fund.

Join the conversation about Curtain Up Broadway Festival by following @Playbill, @TimesSquareNYC, and @BroadwayLeague and using #CurtainUpBway.

For a full, detailed listing of events taking place, visit Playbill.com/CurtainUp.

Take a look at the 2022 Curtain Up Festival:

Go Inside Day 3 of the Curtain Up Broadway Festival in Times Square

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