For 60 years, Trick-or-Treat for UNICEF has served as the Original Kids Helping Kids Campaign®. In 1950, children across American were inspired to collect coins for UNICEF to aid children abroad. Established as one of the longest-running youth volunteerism initiatives in America, with nearly $160 million raised to-date, Trick-or-Treat for UNICEF remains an inspiration to the young (and the young at heart) to further the cause of children everywhere.

Here's what Clay had to say about UNICEF:

What is your best memory about Halloween when you were a kid?
Clay: When I was in fourth grade, my parents organized a "haunted house" in our backyard. They got neighbors and family members to participate by drerssing up and acting out different frightening acts of characters, and at the very end, my grandfather chased everyone out with a running chainsaw (without the chain, of course!).

They hung an old mannequin from the street light at the end of our driveway to advertise to the neighborhood that it would be free for anyone who wanted to come. To our surprise, hundreds of folks came that night!

I stood at the very front sort of serving to usher folks in. I've never been a big fan of ghosts or goblins and the like, so being the nerd I have always been, I took pat in our haunted house, dressed as a happy clown. Why do you think it is important for children to get involved in the Trick-or-Treat for UNICEF campaign?
Clay: Children learn not only by example, but by participation. Getting children started early when it comes to service gives them a head start on learning the importance of helping others. At the same time, Trick-or-Treat for UNICEF opens up a lot of opportunities for kids to learn about the world around them. As American students raise money for the children that UNICEF serves, their parents and teachers should take the chance to teach them about the culture and lives of children from around the world. Older students can use the experience of helping UNICEF to learn about the political and/or environmental issues affecting youth like them around the world.

3 Easy Steps to Participate in Trick-or-Treat for UNICEF

. Create your own Halloween-themed fundraiser.
2. Collect donations in your Trick-or-Treat for UNICEF box or online at www.trickortreatforunicef.org/participate.
3. Donate your funds in three simple ways:

Text the word "TOT" to "UNICEF" (864233) to donate $5 from your mobile phone*

By Credit Card (with a grown-up!) at trickortreatforunicef.org or by calling 1-800-FOR-KIDS

By Check - Send a check payable to the U.S. Fund for UNICEF to:

Trick-or-Treat for UNICEF
U.S. Fund for UNICEF
125 Maiden Lane, 10th Floor
New York, NY 10038

*A one-time donation of $5.00 will be added to your mobile phone bill or deducted from your prepaid balance. Messaging and Data Rates may apply. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the befnit of the U.S. Fund for UNICEF by the Mobile Giving Foundation and subject to the terms found at www.hmgf.org/t. You can unsubscribe at any time by texting STOP to 864233; text HELP to 864233 for help.