Entertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new service that will concentrate on revenue-driving solutions for clients, including audience development, ticketing insights, and inventory management.

Launching this summer, the service will include continuous communication with general managers, company managers, producers, and others involved with day-to-day ticketing. The offering will provide real-time recommendations and updates for continuous optimization of a show’s ticketing strategy. SpotCo clients will gain sales metrics and customized inventory approaches for their productions.

“As the media and advertising landscapes have evolved exponentially over the past two decades, so has the need for maximizing every dollar spent,” SpotCo Co-Managing Director Stephen Santore said in a statement. “We’re thrilled to be partnering with Tanna to expand our services and invest more resources in this area. It’s our responsibility to not only create and maintain the brand of the shows we work on, but also provide business minded solutions for selling tickets.”

Tanna Inc. Founder and President Gregg Arst added, “SpotCo has always been at the forefront of Broadway commerce design with a tremendous history of creating strategically inspired services for their productions. So it’s particularly exciting that Tanna Inc can now share our data-driven concepts and ticket utilities with SpotCo clients to enhance the connection between shows and ticket buyers. We are excited to collectively take Broadway a massive step forward.”

Since its founding in 1997, SpotCo has represented over 400 Broadway productions, as well as institutions such as Roundabout Theatre Company and Lincoln Center Theater. Its current roster of clients includes Tootsie, The Ferryman, Beetlejuice, The Book of Mormon, Hadestown, King Kong, Pretty Woman, and Mean Girls.