Broadway Grosses Analysis: Oh, Mary! Continues Its Record-Breaking Broadway Takeover | Playbill

Industry News Broadway Grosses Analysis: Oh, Mary! Continues Its Record-Breaking Broadway Takeover

Cole Escola's campy comedy was the highest-grossing play on the boards last week, breaking the Lyceum Theatre box-office record for the seventh time.

Graphic by Vi Dang

Cole Escola's smash hit Oh, Mary! was the highest-grossing play on Broadway last week, breaking its own box-office record for the seventh time with a total take of $1,163,957—just about $10,000 away from making the top five highest grossers. The show has proved a perhaps unlikely success story, going from sold-out cult hit downtown to a top grosser on the Main Stem.

The show is now battling with McNeal primarily when it comes to high-grossing plays. The latter, playing Lincoln Center Theater's Vivian Beaumont, has some major star power with Robert Downey Jr. leading the cast. Both McNeal and Oh, Mary! were sell-outs last week, with the former commanding a $150.22 average ticket price to Oh, Mary!'s $162.56. The Beaumont fits 200 more people than Oh, Mary!'s Lyceum, but McNeal played one less performance last week, letting Escola's comedy win the day. Both plays may need to keep an eye out on the brand-new revival of Romeo + Juliet, though. Even with just three previews last week, the production brought in $441,258 with an average ticket price of $178—the second highest beat only by Sunset Blvd.'s $187. In a full eight-performance week, Shakespeare could well jump past both McNeal and Oh, Mary!

But, of course, all three plays were, predictably, out grossed by musicals in far larger houses. Wicked took the number one spot, something we’ve been seeing more and more with anticipation for the movie version on the rise, bringing in $1.8 million. The rest of the top five was filled out by The Lion KingHamiltonThe Outsiders, and MJ The Musical. Ususal top five suspect Cabaret is missing, but don't get too worried. The production is currently comping press to see new stars Adam Lambert and Auli'i Cravalho leading to a lower box-office total. Press performances continue this week, so we'll have to wait until week after next to see if the show will return to its usual performance.

And don't forget about those $187 Sunset Blvd. tickets. The West End transfer played just one preview last week, but if it brings in that same amount over this week's eight performances, we could be seeing it at the top of the heap with grosses in excess of $2 million.

Overall, with three more shows compared to the week previous, fortunes rose somewhat on Broadway with a cumulative gross of $26.4 million, up 4.5% from the week before. The average ticket price was $112, and theatres were 86.5% full. While not exactly a gangbusters week, it's heartening to see some new productions really performing at the box office. As we get into the winter tourism season, that could make for rising tides that lift all of Broadway's boats in the weeks ahead.

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(9 of 32 currently running productions)

The 90s Club (shows that played to 90% or higher of their seats filled over the entire week):

  • Romeo + Juliet (103.53%)
  • The Outsiders (101.98%)
  • Sunset Blvd. (100.25%)
  • McNeal (100%)
  • Oh, Mary! (100%)
  • Stereophonic
  • Hell's Kitchen
  • Moulin Rouge! The Musical
  • The Lion King
  • Hadestown
  • The Book of Mormon
  • Wicked
  • Cabaret
  • Hamilton

(14 of 32 currently running productions)

 
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