For the first time ever, Playbill will be featured in the NYC Pride March June 26 with a special Pride float decorated with all the Pride-themed Playbill covers from the month of June and a suspended, holographic disco ball. Walking alongside the float will be cast members from Broadway's A Strange Loop, Chicago, Moulin Rouge!, The Music Man, The Phantom of the Opera, SIX: The Musical, and Wicked, and Off-Broadway's Titanique.
The Playbill Pride float is the culmination of Playbill's Pride in Times Square, which gathered stage and screen stars, Broadway shows, LGBTQIA+ non-profits, special Times Square business promotions, and more June 24–25 for a weekend-long event centered around NYC Pride weekend in Times Square between 45th and 47th streets—the heart of Broadway.
“Playbill is extremely proud to take part in this celebration of the LGBTQIA+ community,” says Playbill Vice President and Chief Operating Officer Alex Birsh. “We are always honored to change our iconic yellow design to the Pride Flag colors, celebrating this expansive and important community. And this year, we are even more proud to celebrate Pride in our biggest way yet: a big party in Times Square, and our first-ever official Playbill Pride Float in the NYC Pride Parade. Playbill aims to be a leader in our community, and we look for this event to continue expanding our tradition of standing with and behind our LGBTQIA+ friends, family, and allies. Here's to an amazing celebration with our partners, sponsors, and the entire Broadway community."
Also on hand to march in the parade with the Playbill Pride float—which will feature Pride in Times Square sponsors ViiV, Audible, and Jeep—will be representatives from Playbill, the Times Square Alliance, and Jeep.